The Wyeth | Branding, website, and collateral design
The Wyeth, located in Cambridge, MA, one of the first LEED Platinum certified apartment complexes in the Boston area was built with sustainability and luxury in mind. A contemporary brand system, focused on green living, was brought to life through a new logo, defined brand pillars, stationery suite, custom welcome kit box, construction signage, and website.
Project Contribution: Lead Designer, logo design, co-creative direction of brand voice, look and feel, printed collateral, product design (welcome kit box and contents), construction mesh design, brand guidelines, and website design.
Studio: Tank Design
